Andrea Johnson | May 6, 2025

The Hidden Power of LinkedIn: How to Show Up for the Roles You’ll Never See Posted

“Luck is what happens when preparation meets opportunity.” — Seneca

Most people treat their LinkedIn profile like a digital résumé.

They list their job titles and tasks, connect with a few coworkers, and maybe like a post here and there.

Your LinkedIn profile is much more than a digital résumé.

It’s your gateway to the hidden job market—a whole world of opportunities that never get posted online but are actively being filled behind the scenes. An estimated 70% to 80% of jobs in Canada and the U.S. are never publicly advertised (Forbes | Career Edge).

Recruiters and hiring managers are constantly searching LinkedIn for talent for these “off-market” roles. I know because I’ve experienced both sides of this equation. As an HR professional, I’ve used LinkedIn’s powerful recruitment tool to find standout talent, and my most recent positions were “off-market” roles recruiters invited me to discuss.

If a recruiter landed on your profile today, would they instantly think: "I need to talk to this person"?

If not, there’s work to do—and it’s worth doing. When your LinkedIn profile is well-crafted and magnetic, you start attracting those amazing surprise InMail messages: “Hi, I came across your profile and would love to connect about an opportunity…”

That’s the magic of a strong LinkedIn presence.

It works for you, even while you sleep.

6 Proven Ways to Attract Hidden Opportunities on LinkedIn

1. Use a warm, professional photo. People connect with faces. A clean, well-lit headshot builds trust. Make eye contact. Look like someone others want on their team.
2. Verify your profile. A verified profile builds credibility and increases recruiter trust. It shows you’re real, active, and intentional.
3. Write a magnetic ‘About’ section. In 2–3 short paragraphs, share who you are, the kind of work you do, and your unique approach. Let your passion and purpose come through. This is your story—make it feel like you.
4. Tell the story of your impact—not just your tasks. For each role, go beyond listing responsibilities. Share what you were hired to do (your mandate), how you approached it, and what changed because of you. Use metrics or milestones if you have them.
5. Ask for recommendations from past leaders. Aim for a few thoughtful, specific testimonials—especially from people who directly managed you. A great recommendation can say more than a full job description.
6. Use the right keywords. Recruiters search by job titles and skills. Make sure your profile includes the language used in the types of roles you want to attract.

Final Thought

Your LinkedIn profile isn’t just a formality—it’s your digital stage. It’s how opportunities find you.

So, give it the attention it deserves.

Because somewhere out there, your next opportunity might already be looking for someone exactly like you.

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